Solutions
A loyalty card set up for your trade
The card is the same for everyone. What changes from one business to another is the rhythm of visits, the size of the basket and the reward that makes people want to come back.
Wallet
Hair card
Salon Mira
Customer
Marie D.
Sectors
Choose your type of business
Restaurant
Rewarding the lunchtime regular as much as the weekend dinner.
Coffee shop
Daily visits, and a gesture at the till that takes a few seconds.
Bakery
Small baskets, frequent visits, and a queue that has to keep moving.
Hair salon
Appointments weeks apart, and loyalty built over the year.
Beauty salon
Treatments and products: rewarding the basket as much as the visit.
Retail shop
Very variable baskets, better served by points per euro.
Wine shop and delicatessen
Few visits, high baskets, customers who value advice.
Rhythm of visits
The rule follows how often your customers come
A stamp card rewards coming back; points per euro reward the amount spent. The table below sums up the trend for each trade. These are pointers to get started, not rules: you set your own tiers, and you can change them after launch.
| Sector | Usual rhythm of visits | Rule often suited |
|---|---|---|
| Restaurant | Every week at lunchtime, less often in the evening | Stamps for lunch, points per euro if bills vary |
| Coffee shop | Every day, sometimes twice | Stamps, reward reached in two weeks |
| Bakery | Every day, small baskets | Stamps, the shortest possible gesture at the till |
| Hair salon | Every few weeks | Stamps with a low tier, over several months |
| Beauty salon | Regular, with very different amounts | Points per euro and customer levels |
| Retail shop | Irregular, variable baskets | Points per euro or cashback |
| Wine shop and delicatessen | Less frequent, high baskets | Points per euro, messages about new arrivals |
To choose between the two rules, the guide points or stamps details the advantages of each.
And other trades?
Your business is not on the list
Florist, barber, pizzeria, bar, corner shop, dry cleaner: the card works for any business whose customers come back. If you have already considered a stamp card, a digital card does the same thing, with the added possibility of writing to your customers.
Understand the digital loyalty cardTry the card with your colours
The simulator suggests a starting point for each sector. You then adjust the reward and the colours.