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Ankor

Guides

Practical guides to customer loyalty

Each guide answers a concrete decision, with worked examples presented as such. None of them assumes you use AnkorCard to be useful.

  1. Paper or digital loyalty card

    What each system does well, what it does badly, and how to switch.

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  2. Points or stamps: which programme to choose

    Two reward logics, and the kind of business each one suits.

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  3. Creating a loyalty programme

    The five decisions to make before launching a card, in order.

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  4. Loyalty programme for restaurants

    Setting up a card for lunch, dinner and takeaway.

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  5. Loyalty programme for bakeries

    Daily visits and small baskets: a stamp card that does not slow the queue.

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  6. Loyalty programme for coffee shops

    The tenth coffee free, the morning rush and the quiet hours.

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  7. Loyalty programme for hair salons

    Appointments far apart: few stamps, birthdays and reminders for absent clients.

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  8. Loyalty programme for beauty salons

    Treatments and products: points per euro, cashback and customer levels.

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  9. Loyalty programme for retail shops

    Very variable baskets: points per euro or cashback, tiers and several shops.

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  10. Loyalty programme for wine shops

    Few visits, high baskets: reward the basket and invite your best customers.

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  11. Cashback loyalty programme

    A pot in euros, a rate to choose, tiers and credit usable in store only.

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From the guide to the card

The simulator builds your card live, with the rule and the reward you have chosen.

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