The idea: a kitty in euros
With each purchase, a percentage of the amount goes into the customer's kitty. Their card shows the balance in euros and their rate: “CAGNOTTE 12,40 €” (kitty), “CASH-BACK 5 %”. After each visit, a message on the lock screen announces what has just been added.
Choosing your rate
The rate is set between 0.5% and 50% in your account. The right level depends on your margin: 3 to 5% suits most businesses, and stays noticeable on a thirty-euro basket. You can also set a minimum amount before use, for example €5, so that the kitty is spent on a real purchase.
Tiers for the best customers
Tiers pay back more to those who buy the most: as soon as a customer has reached a cumulative purchase amount with you, their next purchases are credited at the tier's rate. Their card shows their rate, and how far they still have to go to the next tier: “Encore 45,00 € pour 7 %” (€45.00 more for 7%).
Using the kitty at the till
The customer shows their card, the staff member scans it and deducts the amount of their choice, up to the balance, once the minimum is reached. One operation is limited to €100, whether credit or use. The card updates at once.
What the kitty is not
The kitty is a credit usable only in the shop, at the business that credited it, as a deduction from a purchase. It cannot be exchanged for cash, refunded, or transferred to another person or another business. These conditions are repeated on the back of each card, on the sign-up page, and in our terms and conditions (in French).
For which businesses
Cashback suits variable baskets: shops, beauty salons, wine shops, delicatessens. For frequent visits and similar baskets, as in a café or a bakery, the stamp card remains simpler.
Changing programme
Switching to cashback, or back to points, changes the unit of the balances: one hundred and twenty points are not worth €1.20. As long as cards have a balance, this switch is prepared with the Ankor team, so that no customer loses out.