Customers who know their wine
Your customers come a few times a month, sometimes less, for considered purchases. They appreciate being remembered for their tastes. The digital card does not replace that advice; it helps you recognise regulars and tell them about what interests them.
Rewarding the basket
With high and variable baskets, points per euro or cashback are the obvious choice. Cashback pays a share of each purchase back into a kitty in euros, usable only in your shop: it cannot be exchanged for cash. Tiers let you pay back more to the customers who buy the most over the year.
Levels that open doors
Rather than one more discount, a level (Enthusiast, Connoisseur, Private cellar…) gives access to something: an invitation, an allocation of a rare wine, a preview tasting. You name the levels and set the thresholds; with the Pro plan, you can write to one level in particular.
Tastings and new arrivals
A message on the card announces a tasting, a visiting winemaker or a long-awaited delivery. On iPhone, it shows on the lock screen with your logo. Sent to the right customers rather than the whole base, it remains an invitation rather than an advert.
Holiday seasons
The end of the year, Father's Day, the summer: gift purchases are a chance to sign up new customers. Put the sign-up QR code near the till and credit the first purchase right away. A dated voucher in the customer's name can also bring them back in January.
Following the results
Look at the average spend and the list of best customers: those are the people to know by name. For putting it into practice, see the wine shop loyalty card page.