Food truck
A loyalty card that follows your round
Monday at the market, Tuesday outside the offices, the weekend at a festival. The AnkorCard card knows where you were on the day each customer signed up or bought, and lets you reach the customers of each spot.
The trade
A business that changes address
A food truck has as many crowds as it has spots: the market regulars, the lunchtime office workers, the passers-by at a festival. A cardboard card says nothing about any of this, and cannot tell people that the truck is moving this week.
The AnkorCard card joins the customer's Apple Wallet or Google Wallet in about thirty seconds, with no app to install, and keeps track of the spot where they signed up and where they buy.
The rule
Stamps per meal, or points on the basket?
Example
Per visit, for the lunchtime queue
- 1 meal
- 1 stamp
- 8 stamps
- A free meal
Example settings. You set the tiers and rewards yourself.
Example
Per amount, if baskets vary
- €1 spent
- 1 point
- 80 points
- A free dessert
- 150 points
- A free meal
Example settings. You set the tiers and rewards yourself.
The stamp card is the fastest when the queue grows: one scan, one button. The points or stamps guide helps you choose.
The round
Your week, spot by spot
Add your spots
In the Shops tab, each spot with its address: the market, the office park, the stadium car park.
Fill in the week
One spot per day, or “No service”. Changing the schedule sends nothing to your customers.
Let the day decide
A customer who signs up or buys on a Monday is linked to Monday's spot. One QR code is enough for the whole week.
Your spots do not count as locations: your truck is a single one. The food truck guide details each setting.
At the truck
Nothing to set during service
- The scanner opens on a phone or a tablet: no reader or till to connect.
- Your team is not linked to any spot: the scanner starts each day on the planned spot.
- On an exceptional day, you choose another spot at the top of the scanner, for that day only.
- On iPhone, the card can appear on the lock screen when the customer passes near one of your spots.
Messages
Reaching the customers of the right spot
With the Pro plan, you write only to the customers of one spot: those who signed up or bought there. At sign-up, the page also asks the customer for their usual spot, suggested automatically on the day you are there.
- The day before you come, with the dish of the day.
- A change of spot or hours.
- A day without service, and the day you come back.
Questions from food trucks
I run a food truck: how do I manage my different spots?
You add your spots, each with its address, then your round: Monday at the market, Tuesday outside the station, one spot per day. A customer who signs up on a Monday is linked to Monday's spot, and each payment at the till counts at the day's spot. With the Pro plan, the customer also gives their usual spot when signing up, and you can message only the customers of one spot, for example the day before you come. Your spots do not count as locations: your truck is a single one. Your team has nothing to set: the scanner starts each day on the planned spot.
How do I add points at the till?
You open the scanner on your phone or tablet, aim at the QR code on the customer's card, and their balance appears. A button credits the visit; if your programme works on the amount spent, you enter the receipt. The whole gesture takes a few seconds.
Where should I put the sign-up QR code?
Where the customer waits: on the counter, on a table tent, next to the card terminal, on the receipt, in the window. The same link also works in your Instagram bio, on your Google profile or in an email signature.
Can I write to some customers only?
Yes, with the Pro plan. You build a segment from real criteria: number of visits, points balance, level reached, date of last visit. A message sent to your twenty inactive customers is worth more than a message sent to everyone.
All the answers are in the frequently asked questions about the digital loyalty card.
Read next
- Food truck guide
Spots, schedule and messages, setting by setting.
- Restaurant loyalty card
Lunch and dinner service, in a dining room.
- Marketing campaigns
Segments, birthdays and vouchers about to expire.
- Pricing
A fixed price, with no commission on your sales.
Your food truck's card, ready for the next round
Choose “Food truck” in the simulator, set up the card, and add your spots for the week.